A 99-story commercial complex is located in a popular business district in a city, with an average construction area of 4,000 square meters for a single-story building.
With the goal of maximizing long-term commercial value, how would you arrange the business contents or lease objects of each floor of the commercial complex?
According to the business content you designed, how to arrange the number of elevators in the commercial complex, the operation time of each elevator and the parking strategy?
Reminder: Show the thought process while showing the specific plan, and explain why it is such a plan.
The following mainly introduces the thinking process. The author thinks that the specific quantity such as boundary value and other data is not the focus of the topic.
1. Arrange the business contents or lease objects of each floor of the commercial complex
The thought process is as follows:
1. Define the needs of each stakeholder (what is the purpose of each stakeholder?)
There are several interest bodies: consumers, operators, and platforms.
Consumers hope to meet their needs at the lowest cost, such as shopping as convenient as possible, on the ground floor, sightseeing on the Latest Mailing Database high floor as much as possible, the scenery is better, and accommodation on the high floor, because it is quieter and the scenery is better.
Operators want to maximize their own interests. At this time, the floor selection of supermarkets will mainly consider the three factors of rent, traffic and demand.
The platform hopes to maximize the interests of operators and collect rent and rebates without affecting consumer consumption.
Then, according to the general business content of the floor, the general business content of the floor is determined from the dimensions of rent, demand elasticity, traffic, consumption psychology and consumption habits .
Low floor : High rent, high traffic flow, relatively weak demand for consumers to stimulate and guide consumption, you can choose large supermarkets. Floors 1-6, why the highest is the 6th floor is explained at the boundary value.
Mid-floor : The rent is neither high nor low. It can be used as an office area. The demand for office is strong, the rent is relatively fixed, and the leasing object is relatively stable. At the same time, the office area also brings a huge flow of people to the lower floors, which can stimulate consumption. 7-80 floors.
Higher floors: The rent is lower and the flow of people is less. You can choose a high-demand high-star hotel. For the high-rise building itself, the settlement of the high-star hotel will also increase the popularity of the surrounding area, bringing more consumers or commercial buildings to commercial buildings. client. At the same time, only the high-star hotel in the local iconic high-rise building can meet its grade demand and match its huge investment. Skyscrapers are landmark buildings in a city or region, with superior geographical location, high-end image and positioning, gathering popularity, resources, and strong radiation to the surrounding area, and have a huge publicity effect. At the same time, due to the high floor, it is quiet and comfortable for consumers, which is in line with consumers' consumption habits. 81-90
High-rise floors: low rent, characterized by particularly good scenery, sightseeing and browsing areas can be arranged, because skyscraper tourism is a product of a good combination of business and tourism, is the best viewing platform in the city, and can also achieve a good publicity effect.