One of the key features of RFM Online is the automated calculation of RFM scores for each client. You do not have to perform these calculations manually. Scores are generated based on each customer's data, simplifying the analysis process.
With online RFM features, you can segment your customer base into homogeneous groups based on their RFM scores. This allows you to effectively target specific segments for your marketing campaigns. For example, you can create a segment for high-recency loyal customers.
These features provide you with campaign recommendations based on RFM scores. You will know which offers are most suitable for each customer group, increasing the chances of conversion.