In 2021, old-fashioned virtual idols such mobile number list as Hatsune Miku and Luo Tianyi were invited to enter Taobao for live broadcast and delivery, and the two also achieved good results. Luo Tianyi’s e-commerce live broadcast in April had the highest number of online viewers at 2.7 million; Hatsune Miku entered Taobao in early June and accumulated 27.37 million popularity as of June 15, surpassing Wang Yibo, Zhu Yilong and other stars to reach the top of Tmall 6.18 stars list.
Different from virtual idols, virtual anchors only need to complete simple digital human production, find a good staff for action collection and mobile number list behind-the-scenes dubbing, generally called "middle people", and then they can come to live broadcast for realization. There is no need to create a more complex 3D image, perform sound synthesis, and create a well-known IP like virtual idols. Virtual anchors are a content track with relatively low entry barriers.
Because most of the virtual anchors use 2D images, they are also called "paper people" by many people.
As for the above-mentioned Xu Anyi, according to the new mobile number list broadcast, he was created by a well-known animation company established in 2011 - two points ten, using a higher cost 3D image. And 2:10 has been involved in the virtual idol business last year, and its Dian Zan Xian and Nong Mi Xian have won the championship of Jiangsu Satellite TV's Metaverse Variety Show "2060".