The product manager will listen to the business email listcustomer, analyze the real needs behind what he said, and design reasonable product functions in combination with the long-term development in the later period.
For example, when we communicated with one of our partners and followed up with the customer, the customer clearly expressed that he especially wanted to have a small program with a specific function, and he thought that with this small program, he felt at ease.
However, after analyzing his various resources, we found that he is more suitable for traffic harvesting through existing activities. Building a private domain traffic pool is the first step, and developing small programs is a matter of the subsequent operation stage.
There is also a customer who clearly expressed his desire to have an appointment applet when communicating. After sorting out their resources, we found that he is actually more suitable for building a community through content and establishing an interaction basis between expert IP and users;
There are too many such cases, because many people do not understand the principles of Internet product design, and there is no systematic structure for the transformation of digital operations, so it is easy to see a point, and the project manager will not help customers sort out points, lines and surfaces. ; product managers can.
The B-side product manager has the advantage of transforming logical thinking and complex business into product functions, but there will be deficiencies in dismantling and designing a landing operation plan for the customer's strategic purpose.
Therefore, digital product managers are by no means a simple combination of B-end products + project managers.
Digital product managers must not only design the decomposition ability of landing paths, but also need to know how to transform business into digital products. They not only need the user experience design thinking of B-end and C-end, but also have the ability to promote project management and agile development.
The biggest difference between a digital product manager and a product manager or project manager is that the digital product manager requires stronger comprehensive capabilities and is more closely aligned with the business.