The hard-hitting platform and the streaming anchor have been unpredictable in the live broadcast delivery industry in the past half a year or so. Although business email list Li Jiaqi, Luo Yonghao and several super-head anchors have left the stage, there are many rookies rising in the rivers and lakes, and the hustle and bustle remains.In the past half month, Dongfang Selection and Dong Yuhui have become the new flow of goods; on June 25, "Classmate Zhang", who was popular at the end of last year, also started the first live broadcast of goods.
Classmate Zhang is a phenomenon-level celebrity creator on Douyin, who has gained more than 16 million followers in two months. However, a 3-hour first show with goods ended. As a head anchor with more than 19 million fans, Zhang's performance was business email list relatively flat: a total of more than 90,000 agricultural specialties were sold, and the total GMV exceeded 3.42 million yuan.
In addition, many people don't even know that Zhang has begun to bring goods.
Compared with Dong Yuhui, Zhang has his own traffic and is more basic, but why is the response mediocre? Behind the phenomenon business email list of Zhang and Dong Yuhui bringing goods, it is worth thinking about what will happen to the live broadcast industry in the face of the exit of the first generation of super-head anchors? Will there be a new generation of super-head anchors?