Where Marketers Invest Their Content Marketing Budget So, how much is that content budget we just discussed above? Here's a look at how much marketing departments delegate to content. quarterly content marketing udget 1 in 4 brands have a quarterly content marketing budget under $40K 38% of brands have a quarterly content marketing budget between $40K-$100K, while 35% have a budget over $100K. With your budget in mind, let’s take a look at how often you should be creating a media plan and how far in advance to start laying the groundwork for your content strategy.
Timing Your Media Plan How Often Should You Create A Media Plan? Nearly half of media planners create a media plan for their primary brand fax number list once per quarter: Whichever cadence works best for you, you’ll also need to start your planning process ahead of time. Let’s find out how far in advance marketers are creating their media plans. how often do content planners make plans How Far in Advance Should You Start Formulating Your Media Plan?
According to our survey, 41% of media planners will change their media mix in 2022, but how far ahead will they start planning? how far in advance do marketers make media plans Over 80% of media planners formulate their strategies less than 4 months ahead of time. Another crucial piece of formulating your media plan will be the tools you use, so let’s look at which tools marketers find the most effective. Content Planning & Marketing Tools The top two tools media planners use are HubSpot Marketing Hub (38%) and HubSpot Media Planning Templates (34%). Here’s a chart showing the biggest benefits of leveraging media planning tools: top media marketing tools Another tool leveraged by 78% of media planners is automation, here’s what content strategists and media planners use it for.