When you think of influencer marketing, the first audience that comes to mind might be Gen Z or millennials. While it’s true that millennials represent a powerful economic force and online presence, there’s actually another business email list demographic group that’s even more powerful: baby boomers.While millennials spend $200 billion, or 21 percent of all consumer purchases, older generations still hold the most economic power, with a global spending power of $15 trillion.
Even with this data readily available, most marketers allocate only 10% of their budgets to baby boomers for marketing and around 50% to millennials.Alaska business email list Airlines' Successful Baby Boomer Influencer Marketing Story 1. Baby boomers don’t use social media 84% of Baby Boomers claim that social media is improving their lives. 27.9% of women aged 55-64 use social media and spend an average of one hour and 35 minutes online each day. Meanwhile, 28.3% of men use social media, surfing the web for 1 hour and 21 minutes a day.
Baby boomers and seniors may not be comfortable with social media at first, but after months of quarantine, that's starting to change. Over the past year, 37% of baby boomers have increased their social media use, and 16% expect their use to business email list continue to increase over the next three years.
Like Gen X, baby boomers like more established platforms, especially Facebook. The number of baby boomers on the platform nearly doubled from 2012 to 2019, a sign that they are becoming more comfortable with digital life.