conducted by Ciceron, only 39% of brands send a welcome email. 41% of brands failed to send a welcome email within 48 hours industry leads of a subscriber signing up. And 27% didn't send any emails in the first three weeks . These welcome email statistics tell a compelling story. You can put a lot of effort into your email newsletters and product launch automations. You can optimize your subject lines, pre-header text, microcopy, and buttons. You can make sure to use bulletproof buttons and maintain high deliverability. All industry leads this email optimization is important. But if you don't send welcome emails, you're missing an opportunity that blows them all away. In this post: What is a welcome email? Why is a welcome email important? 6 Ways to Use Welcome Emails (and Welcome Email Best Practices). What goes into good welcome emails? 7 examples of welcome emails What is a welcome email? A welcome email is the industry leads first email a new subscriber sees after joining your mailing list. Because it's the first email you send, it's your best chance to engage with your subscribers and show them your unique tone of voice. When someone gives you their contact information, it's like a handshake.