So they will do everything they can not to waste that current situation. Even more than doing things to improve that situation. People have a greater fear of losing $1,000 than the will to win $5,000. How do you see this reflected in Black Friday? This principle is particularly reflected in Whatsapp Number List online tools. It's pretty simple. Once you've been introduced to the tool, you'll have a new status quo, a new 'normal' for yourself. When the trial period is over and you no longer have access to the tool, you theoretically lose something that has already become normal for yourself. This principle therefore responds to the status quo of the customer and the new reference points that the customer sets for himself. In that case, the trial period of the tool must have set a new standard for the customer. If it has not provided Whatsapp Number List any added value, the user will not lose anything when the trial period ends. At Black Friday, for example, you see this in the form of incentives . Huge discounts on x amount of products and then a range of upsell and upgrade options. With this principle you play even more on the psyche of the human being. Only then not on 'missing something' but on 'actually losing. Who do this very well? Almost all clothing brands do this well. They all have a free return policy . Order, order and order, but then return free of charge. But what they also know is that if you send it back, you will lose something that has become 'normal' for Whatsapp Number List yourself. Companies that offer online tools or software are also good at this. Take the 7-day version of AHrefs for $1. They will introduce you to their comprehensive set of tools to optimize SEO. After 7 days you have a new standard for yourself after which it is a loss if you are no longer allowed to use it.